Hello,
I am Tahsina Ahmed, a designer who lives and breathes design. Originally trained as an industrial designer, I now use a user-centered approach to take projects from discovery through to delivery.
I creatively solve customers’ problems and improve their task accomplishment, by finding the real root causes by way of active research, keeping their needs, habits, and actions in mind.
Projects
Innovative User Interface Concepts
Brought the stakeholder’s creative vision to life via guiding and collaborating with the design team to create innovative concepts for various products such as creative tools, social media, website and marketing design.
Customer Onboarding for Ridesharing App
Using both riders and drivers as our customer base, I came up with an onboarding system which helped the customers learn how to use the app effectively. The process started via QA testing the previously available website, creating a customer journey map and ideating the issues customers were facing in previous version alongside the product team.
Reassessed sustainable consumption
and production
The aim of this project was to reduce waste and mainstream sustainability practices across all sectors of the economy. Our primary objective: Increase student compliance in diverting waste. We created a sticker and bin design which worked together to provide a coherent system, by making the task of sorting waste easier and faster.
Increased student activity in Student Union Building
We found a very big disconnect between the experiences of first-year and fourth-year students, in how often they came to the Student's Union Building and how they used its services. In response, we created an entrance that works effectively to bring students in because of its attractive and social bonding inducing structures, which students were able to see as their own space.
“Users are not always logical, at least not on the surface. To be a great designer you need to look a little deeper into how people think and act.”